January 6, 2009
Happy New Year! I should catch you up on how we wrapped up 2008! First: Itally, at the top-level Symposium where 400 of Italy’s top accounts came to grow and be inspired. Oddly enough, the event was called GET INSPIRED ‘08.
We arrived four days early to select models and tackle the prep for the event. And though this was my 8th trip to Italy in just four years – jet lag’s a drag. The program consisted of a Sunday evening show plus a Monday & Tuesday show loosely based on the Redken Las Vegas Symposium. With typical Italian style the show was devoted to top fashion inspiration and education.
I opened the event on Sunday with Justin Issac and Sam Villa, presenting a 45-minute multimedia extravaganza focusing on high fashion inspiration. The venue was very cool – a reclaimed and remodeled ceramic tile factory that Redken turned into an Ibiza-esque lounge club. We were competing with an open bar at 10pm, so we hit them hard with fast paced, energetic vignettes.
It takes an incredible amount of organization to keep all the models organized with hair, makeup, wardrobe and choreography.

The title of the opening segment was “Balleto”, opening with dancers depicting a bustling New York street scene, with two beautiful girls dressed as newsboys hawking newspapers sporting the headline “Redken Inspire 08”. We’d lucked out with the dancers, whom we’d borrowed from an Italian TV show. They gracefully segued from the street scene to a powerful modern jazz/hip hop dance sequence and seamlessly back again.

A New York street scene video, produced by Lee Baran, complete with great music and street sounds was the perfect segue between live segments.
Next was an Haute Couture runway — five models with big editorial hair. And when I say big, I mean BIG. These looks are about the placement of volume in the shape. They’re about drama — not something for the street but as the name implies – definitely for inspiration.


Then the American team came out individually for solo spots. I cut a wig from long to short in 6 minutes – adding texture from the cut hair back onto the top to create a Nefertiti shape on steroids kind of thing. Very avant garde.
Justin followed up with a presentation on inspirational color. Man, that boy colors a mean head of hair.
Sam was next with his quick cut Changes routine, taking a model from long hair to a short bob with a fringe, while dancing her around the stage on a cutting stool.
The finale was amazing. Imagine all 12 American and Italian stylists with 12 models jammed on stage with the audience ringed around us and everyone finishing a head of hair in 4 minutes flat. A great way to wind up the opening show!

The Italian crowd loved the show and were full of compliments. It made the days of intensive prep for a 45-minute show time well spent. We had just enough time for a celebratory glass of wine before rushing off to bed for a couple hours’ sleep. And by a couple I really do mean two.
Monday’s focus was individual breakout classes. Sam and I ran our classes together with a focus on design, while Justin’s was on color. This day was all education, with work done in front of the audience from start to finish.
Tuesday was hectic as the feel of the class had a more up-tempo vibe. Each of us had a solo segment and one with a stage partner and then with presentation models — which meant dressing and cutting six heads of hair as well as organizing make up, wardrobe and choreography before the show. Whew. Well received and worth all the hard work.

Hey, if I’ve written anything that pushed the old Pity Button – hit cancel. As soon as we wrapped, Rita and I enjoyed five days off with our friend Francesco Ferri, viewing the Italian country side of Parma – incredible cheese, red wine and Parma ham. We stopped in to visit Francesco’s salon and got a taste of Italian Salon life with his team.
We left Parma and stopped at Borgo Casele, a beautiful centuries old inn, painstakingly restored and maintained to keep its charm and old world character. It commands a gorgeous view over a valley, making it a great place to relax and share wine with friends.
Then we lit off to the Mediterranean side of Italy (Adriatic on the right, Mediterranean on the left), to La Spezia. It was October and most of Europe goes on holidays in July and August, so we were in luck as the only crowds were weekenders and we had the town pretty much to ourselves – AAAHH! Can you spell R-E-L-A-X.
Euro and Valentyna took Francesco, Rita and me to an incredible seafood restaurant. No menu. Just sit and they will bring you whatever they caught that day, and it was all fabulous.
The evenings were particularly spectacular, as we enjoyed walks on the promenade, more incredible food, sunsets and red wine.
We spent our last day on the Med touring Cinque Terra [Wikipedia link], a string of five villages (literally “Five Lands”) built into the cliffs along the Italian Riviera and originally known for exceptional wine, olives and seafood, and now enjoying a bustling tourist industry. Can you imagine lugging all the grapes and wine up the sides of the hills? No roads, either. You can only get to the area by water or rail.

Our tour was capped off with an incredible lunch in a restaurant perched on a cliff hundreds of feet above the sea — great view, great seafood, and great company – did I mention great red wine.
Check out the view down to the sea from our table.

By the way, if you go, bring plenty of Euros as most of the restaurants accept only cash. They say banking issues. I say, “Can you spell pocket accounting?” Our Italian friends explained the Italian equivalent – loosely translated as short arm accounting. They demonstrate it like a fistful of money shrinking up the sleeve.
On our way back to La Spezia, we stopped in at Portovenere [Wikipedia link], the fortifications of which last took a beating in 1494. Believe me when I say that the sights were even more breathtaking and inspiring than the pictures show.

Our last Italian sunset was a particularly fantastic one. Rita and I sat on the balcony of our hotel with our good friend Francesco, had an excellent glass of red, and watched the colors of the sunset on the water while preparing for our trip back to America.

update | by Chris | Comments Off